businessJul 13, 2026 · 10:03 PM
Brown-Forman CEO Lawson Whiting to Retire After Nearly Three Decades
Lawson Whiting, the Chief Executive Officer of Brown-Forman Corporation, has announced his retirement, concluding a distinguished nearly 30-year career with the global spirits company. Whiting has been at the helm of the company since September 2019, leading the organization through a period of significant growth and strategic development.
During his tenure as CEO, Whiting oversaw a diverse portfolio of iconic brands, including Jack Daniel's Tennessee Whiskey, Woodford Reserve, Old Forester, and Finlandia Vodka. His leadership emphasized a focus on premiumization and international market expansion, aiming to strengthen Brown-Forman's position in the competitive global spirits industry. The company has reported strong financial performance in recent years, a testament to the strategies implemented under his guidance.
Brown-Forman, a family-controlled company founded in 1870, is one of the largest American-owned spirits and wine companies. Whiting's departure signifies a major leadership transition for the Louisville, Kentucky-based corporation. The company has not yet announced a successor, and the search for a new CEO will be closely watched by industry observers and investors alike.
CEO of Jack Daniel’s Maker Brown-Forman to Step DownBrown-Forman CEO Lawson Whiting to retire after nearly 30 years with spirits giant